07 - Launch, Go-To-Market, And Enablement¶
Launch Tiering¶
Launch Tier |
Description |
Typical Trigger |
|---|---|---|
Tier 1 |
Incremental enhancement |
Existing workflow improvements |
Tier 2 |
New capability launch |
New family-facing tutoring capability |
Tier 3 |
Strategic launch |
MSP launch, major pricing/packaging, or channel expansion |
Launch Readiness Checklist¶
Positioning and messaging approved for parents/guardians.
Product marketing brief finalized with outcomes and confidence proof points.
Growth funnel assets published (landing pages, lifecycle emails, intake scripts).
In-app guidance and docs updated.
Support runbook and macro templates prepared for family questions and tutor-fit requests.
Privacy and trust packet published.
GTM Plan¶
Channel |
Objective |
Owner |
KPI |
Date |
|---|---|---|---|---|
Paid search and social |
Fill free-session pipeline with qualified families |
Growth |
Cost per booked intake <=$120 |
2026-06 onward |
Parent referral loop |
Turn successful families into growth channel |
Success |
20% of new enrollments from referrals |
2026-08 onward |
Reading challenge/content campaigns |
Build trust and inbound demand |
Marketing |
10% visitor-to-booking on campaign traffic |
2026-07 onward |
Homeschool and learning-community partnerships |
Acquire high-intent segments |
Partnerships |
5 active community partnerships |
2026-09 onward |
ESA/scholarship channels |
Improve affordability and close rate |
Revenue + Ops |
+5 points conversion in eligible states |
2026-10 onward |
Internal Enablement¶
Growth team training complete with parent objection handling and plan guidance.
Support training complete with scheduling, billing, and tutor-fit scenarios.
Student success playbook updated for 30/60/90-day family engagement plans.
Tutor operations checklist validated for quality and continuity SLAs.
Launch Review¶
D+7 funnel readout (booking completion, intake quality, free-to-paid conversion).
D+30 retention indicators (attendance adherence, tutor continuity, support burden).
D+90 strategy follow-up and backlog adjustments (plan mix, churn reasons, channel ROI).